Wednesday, November 19, 2008

FEAR VS TRUST - which will YOU "buy" into?

I have a very different background than most other real estate agents mainly because of my degrees (Boston College-BA & Simmons College-MBA) and my almost 2 decades working for some of the largest public relations firms in the world. Additionally I've also developed a deep passion for studying human behavior. With that kind of background it is incredibly interesting to see people's reactions to what is happening in real estate.


The media focuses on what sensationalizes. They do this because it hooks people and that is how media outlets survive. For example, if you're flipping through channels and you hear, "dangerous storm coming" you are much more likely to stop on that channel, then if you hear, "beautiful weather expected". It's human nature, part of our genetic makeup linked to helping to keep us alive. We don't live in the same dangerous world as our great-great-great-great-great-great-great-great-great grandparents but we still pay attention to those triggers.


When it comes to selling or buying in this market, fear is what is still selling papers. What I see happening is that people are so fearful that they FREEZE. They let the fear override every fiber of common sense they have. One of my clients Steve (not his real name) was going to help out his daughter and her family by buying a bank-owned property. This property was in great shape and listed for less than half of its value, even for these times. Steve is the rare person who saved a significant amount of money and could buy this house oughtright with no mortgage and it would still only affect a small portion of his money. After much back and forth, Steve decided to follow the advice of his financial planner and keep his money in stocks/mutual funds. (BTW, the person he went to for advice is also the same person who would be benefitting from his keeping his money in the markets.) Four days later the market crashed and he lost a large chuck of it. Had he bought the house he would have lost none of it and would actually have built equity because it was being bought way below market value. In the meantime, that house sold for even less that it was advertised for. That FEAR helped Steve make a decision that was not in his best interest. Even if the markets had not crashed he still could not make as much money in the markets as he would have from this deal.


When decided what to do for your specific situation, use your breath, relax, write it down, talk it out. See what makes sense and what feels right. Always remind yourself that you are always safe and that everything is happening in divine order.

Tuesday, November 18, 2008

LISTING 101

In this HGTV-loving society what is acceptable in a house has dramatically changed. When buyers look at a home they want it to be like they see on tv. The smartest thing potential sellers can do is spiffy up their home. Yes, it can be a pain in the butt, BUT it is part of how smart people sell their home. While you live in it you can do whatever you want. When it's time to sell it you need to move it from the status of HOME to HOUSE and market it like you would a product. Not fully addressing this issue and swimming in the emotional attachment of a property will cost you BIG money. Get rid of all of your personal stuff, stage it, de-clutter. It is a form a semi-moving. Most of my clients have a really hard time with this. Many do nothing and it costs them time and money, even if they eventually do it. The people who make the most money are those who take this step seriously.

Warm regards,
Mariaaaaaaaaaaaaaaaaaaa
:)

www.brickhouserealty.com